Website Clicks & Conversions are Misleading.
Revenue Doesn’t Lie.
SearchLight specializes in building analytics that connect digital channels to customer revenue. Using our proprietary revenue data, we optimize digital advertising campaigns to what drive dollars, not just clicks or leads.
Success starts with understanding what drives revenue.
It’s simple – Other agencies optimize to clicks, impressions or leads. At SearchLight, we optimize to revenue. We capture EVERY conversion across your phone and website, then connect that data to new and existing customer revenue in your CRM.
Technology has come along way since the birth of the internet.
Yet, you’re still measuring ROI using the original, outdated KPIs
Cost Per conversion is not enough to define ROI, not when we can prove a majority of conversions don’t lead to booked jobs & revenue. All conversions are not created equal.
In this case, 5,603 leads across multiple accounts resulted in 1,440 booked jobs. Close to 75% of leads are not leading to booked jobs
Lead to CRM Match Rate
Booked Job Rate
How do we use this revenue data?
If we know majority of conversions don’t lead to booked jobs, we shouldn’t be optimizing off ALL conversions. Sure, it’s better than nothing, but not nearly as good as using revenue data.
At SearchLight, we inform Google to go find more customers that actually book jobs, versus only converting on a website. Listen to your current advertising calls. It’s obvious not all calls are real opportunities. There is a BIG difference between conversions and a real lead…
Google PPC August 2022 Performance
Data from over 4,800 leads from Google PPC
Return on Ad Spend
Booked Job Rate
from New Customers
Cost per Booked Job
Who We Are
We bring a genuine approach to digital marketing for the Home Service Industry, backed by first class, enterprise software technology.
Our transparent analytics hold us accountable to improving your digital marketing strategy and overall profitability.
Our goal is to exceed your expectations.
Learn from some of our existing clients:
Quickly after making the transition to Searchlight I could notice the difference in their attention to detail, not only for how they approach analytics and data, but also what our direct needs for work was. The Searchlight team was eager to understand how we ran an operated our business through data, which aligned to how they were tailoring their expertise to help us grow.
SearchLight was able to carefully show us revenue attribution from the campaign that gets lost in the typical reporting metrics that previous vendors have shown us. Its been an amazing partnership for us, and we would certainly recommend them to anyone looking to level-up their marketing.
We have been working with Searchlight for over a year now and are very pleased. They are easy to work with and are able to give us professional advice that is backed up with data and industry experience. They have really taken the time to understand our business and make sure that our advertising strategy matches our company goals.
Uncover what’s driving revenue
Revenue Analytics Only
Best for Home Service contractors, advertising agencies or tech platforms that only want a revenue analytics dashboard. Discounts available based on ID count. Customizations to the data may fluctuate pricing. Open API available.
Revenue Analytics & Digital Advertising
Flat fee or 22% of media budget
Best for Home Service contractors that want a revenue analytics dashboard, with SearchLight also managing their digital advertising strategy. Optimize to revenue, not clicks or conversions. Channels include Google, Bing, Facebook, Youtube, Waze. Discounts available based on ID count. Customizations to the data may fluctuate pricing. Open API available.
Success is about creating value. Period.
Ever have those “ah-ha” moments as a business? When we do, we talk about it in our blog. Our goal is to drive the Home Service industry forward with better analytics and digital advertising.
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