We increase revenue flow for customer-first contractors.The most trusted HVAC contractors use Searchlight to increase marketing performance by measuring revenue, instead of conversions. We reduce revenue leaks, eliminate waste, and provide leading tools to track and optimize marketing spend.

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"We have never had an agency go above and beyond like Searchlight Advertising. They've helped us to grow our business through digital advertising. I would 10/10 recommend working with them." –

Liz H - R-Mech Heating, Cooling & Plumbing. Kansas City, MO

"My honest assessment is that you go above and beyond with me. Harrison and Lucas make it so easy. I'm new to marketing and I try to make my reports based on what you give me. I come with no marketing background and everything you do makes me want to study marketing. You are helping me with everything digital, our sense of direction, and doing things the right way to grow our business.” –

Cindy Marrufo, Office Assistant - Brian's Heating

"Right away, we knew something was different. It was plainly apparent that we were more than just another client to Searchlight. Our account manager gave us a level of insight and depth into our campaigns that was absolutely impressive. They were able to carefully show us revenue attribution from the campaign that gets lost in the typical reporting metrics that previous vendors have shown us. They have been creative with our campaign distribution, while also ensuring that decisions were made based on empirical evidence and not feelings. Its been an amazing partnership for us, and we would certainly recommend them to anyone looking to level-up their marketing.” –

CM Heating

See How Better Revenue Flow Helped Them Grow Faster

How Searchlight helped CM Heating™ earn $679,148 from new customers in 5 Months for $439 per competed job.

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How Searchlight helped CM Heating™ generate $1.09 Million from new customers in 12 months

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How Searchlight helped R-Mech Heating, Cooling and Plumbing generate $800,000 in new revenue in 2020

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PartnersWe partner with the best companies in the Home Services Industry

At Searchlight, we uncover what's slows revenue growth and reveal how to get it back on track.

Revenue Control Board -We measure revenue from digital marketing channels. Each month, you’ll see your job booking rate, average cost per completed job, total revenue, revenue by advertising channel and average ticket.

Call Tracking –We track each phone call generated by digital marketing channels.

Custom Audience Transformer -Target homeowners by income level, heat source, water source, age of home, age of equipment, and more to give you an unfair advantage in your market

Efficiency Optimizations 24/7 -Our ad platform makes optimized updates while you sleep to drive the most profitable performance.

Web Events Sensor –We track all web behaviors and wire it to your CRM data to understand and improve marketing flow.

Revenue Comfort Specialist –You'll be paired with an experienced Revenue Comfort Specialist whose sole purpose is to help you grow your business using our tools.

The Complete Revenue Flow System to Help You Grow

You’ll get a solution installed that will measure revenue flow and highlight opportunities for improvement, keeping your marketing performance comfortable for all four seasons.

We wire our Sensor to connect your web events to your CRM data.

You’d be shocked at how few "conversions” generate revenue from digital marketing spend. We’ve seen it all - wrong numbers, techs calling in from an ad, existing customers re-scheduling appointments. We measure your marketing performance in revenue not in conversions.

Our Multi-Stage Approach: Revenue Measurement and Efficiency Optimization

You’re probably leaking a lot of money on invaluable "conversions” but you don’t have the controls to know better. You’ll get a solution installed that will measure revenue and adjust your digital marketing strategy 24/7, keeping your marketing performance comfortable all four seasons.

Let’s Install Your New Revenue Tracking System.

Optimize to Revenue Flow. Hold Your Vendors and Your Teams Accountable.

Want a free consultation?

Talk to an expert

One-Stage

Best for shops who want to measure revenue from paid Google, Bing, and Facebook campaigns.

$399

per month*

One Channel - organic OR paid

Searchlight Sensor

Web Event Signals

Measure Cost per Booked Job, Booked Job Rate, Revenue, and more

Revenue Flow Dashboard for Google, Bing, and Facebook marketing campaigns

Two-Stage

Best for shops who want to measure revenue from paid + organic traffic from Google, Bing, Facebook, and other channels.

$750

per month*

Two Channels - paid AND organic

Searchlight Sensor

Web Event Signals

Measure Cost per Booked Job, Booked Job Rate, Revenue, and more

Revenue Flow Dashboard for Paid and Organic Campaigns

Three-Stage

Paid, organic and management of paid

Call us

Two Channels - paid AND organic

Searchlight Sensor

Web Event Signals

Monthly Performance and Strategy Consultations

Advertising Management for Google, Bing, Facebook - up to $25,000 in spend

Call Tracking

Custom Creative Facebook Assets

Access to Proprietary Facebook Audiences

Budget Recommendations

Revenue Flow Dashboard for Paid and Organic Channels

61% of people using search engines to find home service providers

If you want to grow your contracting business and remain competitive in your market, you must implement an effective digital marketing strategy.

The challenge isn’t just about running some ads, it’s doing it the right way and measuring performance properly:

1. Agencies sell phone calls as "leads” but fail to measure the revenue converted from those calls, leaving you in the dark about performance2. Poor execution of a digital marketing strategy can negatively impact a customer’s experience with your business, hurting more than helping 3. Too many companies "set it and forget it” with their digital marketing strategy and waste precious investment

Chat with a revenue flow specialist

Looking for better marketing efffiency? We can help.

Get in touch! We’d love to hear about your business.

Searchlight

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