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Finally, marketing attribution You can Trust

Up to 75% of CRM-sourced marketing attribution is inaccurate. SearchLight delivers verified and centralized revenue intelligence across your marketing ecosystem, trusted by over 1,500 HVAC, plumbing, roofing, and other home service businesses.
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Over 2,700 home service pros have tracked over 

$1 billion in marketing spend with SearchLight.

run your business on revenue intelligence

SearchLight exists because 79% of leads don’t end up doing business with you. We bring Revenue Intelligence to every marketing decision by connecting data across systems so you can stop guessing and start winning.

See How You Stack Up to the Industry

Compare your performance to similar businesses with Book Rates, Customer Acquisition Costs, ROAS, and more. All filterable by ad channel and business unit.
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Connect Leads to Revenue

Our proprietary attribution engine has been refined over the past half-decade to tie every conversion to verified revenue using proven logic that extends far beyond CRM-level tracking.
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Turn Revenue Data into Insight

Go beyond static reports. SearchLight’s customizable performance view lets you analyze spend, conversions, and revenue by any dimension to better fit your needs.
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Sync Booked Jobs and Revenue to Google Ads

Automatically push booking and revenue data into Google Ads, improving performance without the per-lead price tag.
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Measure Bookability with AI Lead Grading

SearchLight's proprietary AI models analyze every call, form, and chat to determine bookability and uncovers why leads convert or don’t. Quantify wasted spend by channel and campaign, with lead quality tied directly to your revenue attribution.
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ASK OUR CUSTOMERS

WE DON’T JUST DELIVER DATA — WE EXCEED EXPECTATIONS.

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Searchlight is our go-to every week to stay on top of what's working (and what's not) with our campaigns. I saved our company $65K by identifying a platform that was not producing ROI; it was costing us money.
Brian Sooy
Brian SooyMarketing Director, Gorjanc Home Services
SearchLight has completely transformed the way we report to our clients. The platform gives us incredible clarity around ROI across all of our services, making our reporting more transparent and impactful. Their team is also fantastic! Elena and Jacob are always quick to respond, proactive with solutions, and genuinely invested in helping us succeed. Kevin has also been a great resource, hopping on calls to provide clarity and deeper insight into the platform whenever we’ve needed it. In 2024, we were even lucky enough to have Jonathan join us at our company retreat to talk about how to tell a story with SearchLight data which gave our team a whole new perspective on how to make data more meaningful. The partnership and support we’ve received from their team has truly set them apart.
Kylie Morrison
Kylie MorrisonDigital Advertising Manager, Rival Digital
As a former marketing manager for a large residential HVAC & plumbing company, I have listened to and reclassified thousands (and I literally mean THOUSANDS) of phone calls in ServiceTitan striving for accuracy with revenue attribution by campaign (because we know human error wrecks marketing attribution data in Titan, no matter how well your team clicks the bubble). Forget relying on what you hope to be right and KNOW without a doubt that SearchLight is your source of truth for real-time revenue attribution and ROI every 24 hours!! ... Searchlight has effectively created the ability to immediately stop wasting ad dollars and hundreds of man hours and do more of what is working to scale your business!
Casey Sprabary
Casey SprabaryDirector of Client Growth, Hero Marketing
"Over the course of four years, I tried several different software solutions that claimed to offer revenue attribution, but none of them delivered effective results. Then I discovered SearchLight. Their team not only helped set everything up with precision to ensure accurate tracking, but they’ve also been incredibly supportive. I can’t understand how marketing agencies or service-based businesses operate without SearchLight. It’s like flying blind. The impact on our growth has been significant.
Elena Chrimat
Elena ChrimatCo-owner at Ideal Air Conditioning and Insulation
We won't manage the digital marketing of any company without SearchLight. Why? Because it's the ultimate accountability and transparency tool we can use as a digital marketing company. Every digital marketing company should have this by default, in my opinion.
Dan Antonelli
Dan AntonelliPresident, KickCharge® Creative; Best-selling Author of 'Branded Not Blanded'
SearchLight is great! I honestly don't endorse many vendors, but this team really cares. They have taken us from spray-and-pray marketing to where we really know what is and isn't working.
Zak McMorrow
Zak McMorrowOwner at Osceola Air LLC
The entire team at SearchLight is incredible; they’re kind, responsive, and always quick to jump in and help whenever an issue arises. The platform itself is an absolute must for any home service business owner. With SearchLight, I can see true ROAS for every campaign we run and even identify potential ROAS when estimated volume is low, allowing me to dig into the “why” before it becomes a bigger problem. If I notice booking rates slipping on something like an LSA campaign, I can catch it early, before it impacts our bottom line. SearchLight provides me with the clarity and confidence to make informed marketing decisions based on real data, not assumptions. Honestly, I wouldn’t be able to manage or coach effectively without it. It’s one of the very first tools I recommend to all of our coaching clients.
Megan Bedford
Megan BedfordCo-Founder Home Service Marketing Hub + Fractional CMO
"SearchLight is the connective tissue between sales, marketing and operations. You have to have visibility into what you're spending and where it's working, where it's not working, what you can change, and how you can change it. It's been a very helpful tool to help us better diagnose how well we're doing and ideally then address the best opportunities to improve our performance."
Doug Novack
Doug NovackManaging Director, Blueprint Growth Advisors

AGENCY AND PLATFORM PARTNERS

Together, We’re Defining a Common Standard for Revenue Intelligence

Type

Ferocious Media

Full-service digital marketing agency specializing in home services—driving more leads, booked jobs, and revenue through PPC, SEO, and high-converting websites.

MogerMedia

Advertising agency providing a full suite of services from Radio and TV production to web development and digital marketing.

iMarket Solutions

iMarket Solutions is a full-service marketing agency helping growth-minded home services businesses become more profitable through data-driven strategies, technology, and measurable results.

On Purpose Media

Digital Marketing That Actually Works For Home Service Companies

All Contractor Marketing

All Contractor Marketing delivers HVAC-focused digital marketing, lead generation, and transparent performance tracking—powered by strategic partnerships and data-driven solutions that grow HVAC businesses.

Relentless Digital

Powerful Digital Marketing Solutions and Automations for the Trades

KickCharge Creative

KickCharge Creative is a full-service marketing agency specializing in branding, digital marketing and growth strategy—helping home service businesses build powerful brands that change lives.

Lokal Media House

Marketing agency for the trades that puts your interests first. We follow a fiduciary approach, focusing on transparency, accountability, and strategies that drive sustainable growth.

RYNO Strategic Solutions

Drive more revenue with RYNO, a leader in home services digital marketing since 2008.

SearchKings

SearchKings specializes in lead generation programs for small. mid-sized Home Service businesses as well as multi-location companies. We offer a scalable lead generation program with no long term contracts.

HVAC Launch

Military-Grade System for HVAC Contractors over $7M. Get install leads your competitors could never get their hands on.

HVAC Marketers

Home service marketing agency and growth partner that drives leads while optimizing booking rates, average tickets, and efficiency metrics to maximize revenue.

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GOLD PARTNER

POWERING REVENUE INTELLIGENCE FOR SERVICETITAN USERS

As a ServiceTitan Gold Partner, SearchLight delivers a trusted integration that connects marketing spend to real booked revenue.

Works Seamlessly with the Tools You Already Use

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OUR STORY

From Cleaning Copper Fittings to Building SearchLight: How Family, Plumbing, and Purpose Built Our Company

When people ask my brother and I how we started SearchLight, they expect a story about venture capital, product-market fit, or some Silicon Valley origin moment.

But our story starts in a plumbing van.

Weekends in Work Boots

Growing up, weekends weren’t about cartoons or soccer practice, they were about helping Dad on job sites.

He’s a plumber.

The kind of man who never called in sick, never complained, and never came home early.

My brother and I would spend Saturdays sitting on overturned 5-gallon buckets, cleaning copper fittings and hammering in nail plates behind him.

We’d roll up to our Little League games in Dad’s work van, sitting in PVC buckets in the back.

No seatbelts, just grit, laughter, and a deep respect for hard work.

That van didn’t just take us to games. It carried a lifetime of lessons.

Three Sons and a Legacy

Dad has three boys.

Two of us are building SearchLight, the analytics company changing how home service contractors measure success.

The third? He’s still in the trenches, working alongside Dad every day, carrying on the family trade.

Plumbing, and respect for the trades, is in our DNA.

It shapes how we see business, people, and purpose.

Why We Built Searchlight

When we started SearchLight, it wasn’t to “disrupt” anything.

It was to help family. To help people like my Dad.

We see how hard contractors work, how much money is poured into marketing, and how little clarity they get in return.

They deserve better data.

They deserve tools built by people who understand what it feels like to pour everything into a small business.

So we built it, line by line, late nights and long weekends, just like my Dad taught us.

From One Van to Thousands of Contractors

Today, SearchLight partners with some of the largest plumbing and home service companies across the U.S.

We help thousands of contractors see their ROI clearly, grow profitably, and take back control of their marketing.

Every time we launch a new feature or onboard a new client, we think of Dad.

Because without him, SearchLight wouldn’t exist.

Choosing to Stay Close to Our Roots

When it came time to move into an office, we didn’t choose the trendy “software-on-the-water” vibe.

We built our own space, next to an HVAC company and Johnstone Supply, a tier 2 distributor.

Why? Because we want to be surrounded by our people.

And our people are the hardworking, blue-collar contractors who make this industry what it is.

Every day, when we step into the office, we’re reminded who we serve and why we built SearchLight in the first place.

Our Mission Is Personal

For us, this isn’t just analytics. It’s an appreciation.

It’s about paying back the industry that gave our family everything.

It’s about honoring the tradespeople who get up before sunrise, who make homes safe and families comfortable, and who rarely get the credit they deserve.

We built SearchLight for them. For Dad.

For every contractor who believes in hard work, honest service, and a better future for their family.

Thank you, Dad.
 You didn’t just teach us plumbing.
 You taught us perseverance.
 And that’s the foundation everything else was built on.

WE’RE HERE TO GIVE YOU A COMPETITIVE ADVANTAGE.

Got questions? Drop us a line and one of our revenue specialists will reach out.

CONNECT WITH A PRO

Kevin Lesage

Chief Executive Officer

Burlington, VT

Jonathan Phillips

Chief Technology Officer

Boulder, CO

Lucas Hertweck

Chief Operations Officer

Burlington, VT

Jon Torrey

Chief Marketing Officer

Raleigh, NC

Brent Towne

Vice President, Product

Burlington, VT

Ben Gilbert

Vice President, Customer Success

Burlington, VT

Dan Mesa

Vice President, Customer Experience

Burlington, VT

Neil Lesage

Vice President, Sales

Georgia

Elena Levaunt

Director of Operations

Alexandria, VA

Nathaniel Borrock-Hoffman

Software Engineer

Boston, MA

Emily Schattin

Director of Digital

Burlington, VT

Jacob Freedman

Onboarding Specialist

Burlington, VT

Sam Cahan

Performance Consultant

Burlington, VT

Colin Gregonis

Performance Analyst

Asheville, NC

Leo Sipowicz

Software Engineer

Austin, TX

Anshul Jha

Software Engineer

Santa Clara, California

Willow Stone

Data Analyst

Columbia, South Carolina

Barima Wiafe-Ababio

Software Engineer

Bolingbrook, Illinois
Who we Are

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