Measure Marketing Success In Dollars, Not Conversions.
SearchLight builds analytics that connect marketing channels to customer revenue.
We work directly with Contractors, Agencies, Consulting Groups, and Tech Providers to bring better data to the Home Service Industry.
Success starts with understanding what drives revenue.
Not all leads are created equal. At SearchLight, we measure what happens after the lead. We capture every conversion across your phone and website, then connect that data to new and existing customer revenue in your CRM.
Cost Per Lead is not enough to define Marketing ROI.
Not when we can prove a majority of leads don’t translate to booked jobs and revenue. All conversions are not created equally.
In this case, out of the 5,576 total unique customer leads across multiple HVAC contractors, 1,440 resulted in booked jobs, with a booked job rate of 25.82%.
That’s close to 75% of all leads not converting to booked jobs. Only 2075 leads even made it into the CRM, with a match rate of 37.21%. Over 60% of the leads never made it into the CRM. First step to making money on a lead is getting the opportunity in the CRM.
Lead to CRM Match Rate
Booked Job Rate
Who We Are
We bring a genuine approach to data analytics for the Home Service Industry, backed by first class, enterprise software technology.
Our goal is to exceed your expectations.
Learn from some of our existing clients:
Vredevoogd Heating and Cooling
Quickly after making the transition to Searchlight I could notice the difference in their attention to detail, not only for how they approach analytics and data, but also what our direct needs for work was. The Searchlight team was eager to understand how we ran an operated our business through data, which aligned to how they were tailoring their expertise to help us grow.
SearchLight was able to carefully show us revenue attribution from the campaign that gets lost in the typical reporting metrics that previous vendors have shown us. Its been an amazing partnership for us, and we would certainly recommend them to anyone looking to level-up their marketing.
Sales & Marketing Manager
We have been working with Searchlight for over a year now and are very pleased. They are easy to work with and are able to give us professional advice that is backed up with data and industry experience.
Uncover insights to improve business outcomes.
Revenue Analytics Platform
Best for home service contractors, advertising agencies, consulting groups or tech platforms that want to measure marketing efforts to customer revenue. Discounts available based on number of locations/ accounts. Customizations to the data may fluctuate pricing. Open API is available.
Success is about creating value.
Do you ever have those “ah-ha” moments as a business? When we do, we talk about it in our newsletter. Our goal is to drive the Home Service industry forward with better analytics and digital advertising.
Subscribe for the unique data you need to confidently improve marketing efficiency.