This new partnership brings SearchLight data to all BDR contractors and distributors!
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Define ROI with dollars, not clicks and conversions
Connecting marketing channels to new and existing customer revenue
A better way forward
At the end of the month, you receive a report from your marketing agency highlighting performance using outdated (and sometimes misleading) metrics to define success.
They’re highlighting impressions, clicks, and cost per lead – none of which tell how how much money you earned. Just because you’re getting clicks and conversions DOES NOT mean you’re booking jobs.
That’s the problem SearchLight solves. We connect your leads to customer revenue, measuring what happens after the lead.
Was it bookable? How much revenue did it drive? Did my team fumble a good opportunity?
SearchLight makes it each to understand what marketing channels actually drive booked jobs and which do not, so you can make smarter marketing decisions with your money.